Thursday, 30 January 2014

Digital Distribution, Certification, Release Date = Impact


Key Words
Distribution- The delivery of media content
Certification - Age rating
Release Date - The date the film is release in cinema


QUESTIONS.

How digital distribution impacts on  audience attendance figures
 Their are many types of ways to view a film, some people prefer different preferences wile watching a film.  3D will have an impact the attendance figures, this is because some people love 3D and many films can benefit by being in 3D, such as Gravity, a Sci-Fi film released in 2012, , the audience will pay extra money to see a film in 3D rather
 than 2D, this is because the film's special effects can look amazing in 3D and this is very appealing to the audience.

However 3D can be unliked, but this is a small population that dislikes 3D.

How certification impacts on the audience attendance figures
 The age rating on films will dramatically impact the audience attendance figures, this is because some are not eligible to even view the film because of the restricted age rating.  The BBFC has a big impact on the film's audience attendants, if a film is rated a 12A it is most likely that the average viewer will be a young adult, no under 12 unless accompanied by an adult is eligible to view the film therefore the attendance figures will show that this film was mainly viewed by 12 and over.

An 18 will impact the audience attendance figures, this is because an 18 is likely to be produced to target a niche audience, it is most likely to be a horror film that is an 18, only a small segment of the market will actually enjoy horror films, but the target market is easy to appeal to as 18's rarely are released in cinema and an 18 could be an attraction point to a horror lover.

How the release date impacts on audience attendance figures.
 The release date will be released on a specific date that the film company has decided is best suited for them to make the most profit from their production.  Films released in the summer tend to be big blockbuster films, during the summer the younger generation will not have much to do and the film companies provide their film entertainment for them.  Films in the summer will tend to be targeted at young adults and children.  Small film companies will release their films after or before the big blockbuster films, this is because big film companies such as Warne-Brothers will have such a big budget for promoting their film that it is likely the film will go un-heard of because of the big competitors.

Therios

Institutions and Audiences

Institutions and Audiences
Keywords

-Institutions
-Funding
-Cultural Test
-Co-Production

Tax relief

-Promotes Britain overseas
-Distraction from life
-Helps the economy, more jobs
-British people can relate more to the films
-Provides money revenue to the UK (tax)
-Helps film with American Competitors, revenue would be 75% less.

Why is strong film industry good for Britain?
-Tourism
-Merchandise, DVD supporting 7,000 jobs in 2006
-UK branded, UK cultural contents, promotes UK brand.

Cultural test

-Must score 16/31 to qualify as a British film
Cultural Content
-Cultural Contribution
-Cultural hubs
-Cultural Practitioners

Official Co-Production
-Australia
-Canada
-France
-India
-Israel
-Jamaica
-New Zealand
-South America

Four Lions, Harry Potter Deathly Hallows part 2 BASIC INFO


Who was the director?
Harry Potter-  David Yates
4 Lions-Chris Morris

What was the production company?Harry Potter-  Warner Brothers, Heyday Films, Moving  Pictures
4 Lions-Film 4 Productions

What was there Budget?
Harry Potter-  $125,000,000
4 Lions-


Who sponsored the film?
(who helped fund)
Harry Potter-  Coca-Cola
4 Lions-

Which country was it produced by?

Harry Potter-  Britain
4 Lions- UK

What was the date released?Harry Potter-  15th July 2011
4 Lions-7th May 2010

How many screens was the film released on in the UK?
Harry Potter- 
4 Lions-

What were the opening weekend taking at the box office?Harry Potter- 
4 Lions-
$41,512

What is the overall gross of the film?
Harry Potter- $380,955,619 
4 Lions-
$304,134

Production Companies


Harry Potter Mood Board- Showing Senergy

This mood board shows me the vast amount of merchandise that a film can have, it also shows the licences that are needed in order to sell these products.

The merchandise promote the film, this is because of the synergy between he product and the film, such as the posters, they all follow the same house style and all look similar with slight alterations to each ones, these show synergy between each over and also to the film, which will have the same characters and follow the same themes, such as the dark lighting.

Synergy

Synergy-Means working together
-Synergy in the Media
-In Media, synergy is the promotion and sale of a product, throughout the various subsidiaries of a media conglomerate, e.g. Films, soundtrack or video games.
-A way of linking to things together, Trailer and Film, must be similar.

e.g.  2 companies working together for the benefit of each over, A Costa in Tesco, get a coffee=Likely to buy from Tesco

Merchandise TOYSTORY
-Toy Story=Merchandise, promotes the film, Pixar and Disney working together
-Sony and Disney, Big 5 (rivals) yet work together Toy Story PS3 game=Promotes the film

Warnes Brother
-Films
-PC Game Harry Potter
-Book
-Merchandise (Costumes)
-Nintendo Game
-Lego

Licencing ecxaples –EA Game

Value Chain

To understands a value chainKeywords:
-Value chain
-Synergy
-Cross media convergence
-Licensing Technological Convergence

Creative- coming up with an idea to be developed and scripting the film
production- Shooting the film
Distribution- Promoting, marketing and selling the film to exhibitors
Exhibition - Showing the film to the audience

If the film company owns all of the above 4 elements of the value chain, they will  make more money, due to the fact that they don’t need to pay anyone for their facilities or their service.

Value chain

-Each part if the chain adds value to the product
-It is a linked process
-Sees a product from its conception (creation) to its reception (consumption)
-More Profit is made by a company that owns most or all of its value chain