Value Chain

To understands a value chainKeywords:
-Value chain
-Synergy
-Cross media convergence
-Licensing Technological Convergence

Creative- coming up with an idea to be developed and scripting the film
production- Shooting the film
Distribution- Promoting, marketing and selling the film to exhibitors
Exhibition - Showing the film to the audience

If the film company owns all of the above 4 elements of the value chain, they will  make more money, due to the fact that they don’t need to pay anyone for their facilities or their service.

Value chain
-Each part if the chain adds value to the product
-It is a linked process
-Sees a product from its conception (creation) to its reception (consumption)
-More Profit is made by a company that owns most or all of its value chain