Synergy

Synergy-Means working together
-Synergy in the Media
-In Media, synergy is the promotion and sale of a product, throughout the various subsidiaries of a media conglomerate, e.g. Films, soundtrack or video games.
-A way of linking to things together, Trailer and Film, must be similar.

e.g.  2 companies working together for the benefit of each over, A Costa in Tesco, get a coffee=Likely to buy from Tesco

Merchandise TOYSTORY
-Toy Story=Merchandise, promotes the film, Pixar and Disney working together
-Sony and Disney, Big 5 (rivals) yet work together Toy Story PS3 game=Promotes the film

Warnes Brother
-Films
-PC Game Harry Potter
-Book
-Merchandise (Costumes)
-Nintendo Game
-Lego

Licencing ecxaples –EA Game