Key words
-Cross Media Covergence
-Media Platforms
Synergy - Working together
-Companies- Sell each overs products
-Product- Style, images, logo's, colour scheme
Licencing - Companies make deals to seel products with other companies
Convergance - Coming together
Happens in 2 ways
1. -Media buy outs
-Time warner- media conglomernetnt, used to be indipendant, bought by Warner. When one media company buys anouther
2. 2 types of technilogies come together converging on the internet, sun newspaper, sun online. Big companies buy little comnaies.
Time Warner is made up of alot of small companies, Time warner bought Rock Steasdy, a gaming company, they can now create games that show synergy with their films.
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