-Media effects
-Hypodermic
-Uses and gratifications model
Hypodermic Needle
-Developed in 1920's and 30's
-Linear communication theory
-Passive audience
-No individual mediation/thoughts
-Does not take in indivuals, for example muslims
-Only everyone on awhole
Whats wrong with the hypodermic needle model?People have diffrent interpertaions
-Laugh at diffrent things
-Cry at diffrent things
(diffrent feelings and views)
One directional-Doesn't treat the audience as individuals
-They don't question the text, without questioning
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